Directors: Dan Henshaw
Agency: Sony Music Creative
Creative Director: Phil Clandillon & Steve Milbourne
Producer: Simon Poon Tip
Football Hero was created to promote the Kasabian single ‘Underdog’ and the band’s third album ‘West Rider Pauper Lunatic Asylum’. We worked with Sony BMG to design, programme and install an interactive life size game of Guitar Hero. The project won awards including the Advertising Campaign category at the Media Guardian Innovation awards, commendations and nominations at the LIAs, Creative Circle for Best Viral Video and a D&AD Pencil in the Digital Advertising category for Best Web Ads and Digital Advertising of 2011.