Creative Director: Kate Lynham
Company: Unit 9
When Samsung took over all 10 of KaDeWe’s iconic windows in Berlin, Europe’s 2nd largest department store rather than just create eye-catching window installations, we aimed to innovate using technology to connect passers-by with each display. Advanced technologies allowed the public to engage with and trigger reactions inside of the windows, including retro video games brought to life and interactive art exhibits using AR and motion capture.