FRED ALLSOP PRODUCTION DESIGN

Creative Director: Ellen Small
Company: Proud Robinson

Back in 2020 the annual Christmas experience at Harrods was bound to be a little different due to the pandemic. ‘The Wonder of Stories’ was created, an immersive experience bringing to life the characters, stories and worlds of children’s author Oliver Jeffers. We sought to deliver the same festive magic the brand is famous for, whilst also democratising the experience for families unable to visit in real life with a complimentary ‘at home’ experience featuring virtual art classes with Oliver and a limited edition ‘storytelling hamper’.